Between brunch, gift cards, gadgets, beauty supplies and jewelry, Americans will spend nearly $163 on Mother's Day gifts this year, according to a survey recently released by the National Retail Federation (NRF).
The NRF's "Mother's Day Spending Survey" says Americans will shell out an average of $162.94 on mom, down $6 from last year when the same survey recorded a high of $168.94. In all, total spending on Mother's Day is expected to reach $19.9 billion nationwide.
So, what sort of goodies will mom receive? According to the survey, 81.3 percent of consumers will show their appreciation for mother with a greeting card, while 66.6 percent gift mom with her favorite flowers. Another 33.5 percent of consumers will buy spring sweaters and blouses for mom, spending a total of $1.7 billion nationwide on apparel and accessories.
Mom's loved ones will also splurge on books and CDs, housewares or gardening tools. A total of 13.1 percent of consumers will buy mom an electronic item such as a tablet, camera or smartphone. The survey says consumers will spend approximately $1.5 billion nationwide on pampering for mom, including gifts like a day at the spa, while $3.6 billion will be spent on jewelry for mom. Special Mother's Day outings like brunch or dinner will cost consumers about $3.8 billion nationwide.
Now, if mom has her eye on a specific item, she may get a chance to go shopping. At least 43.3 percent of those shopping for mom this year will buy her a gift card. The NRF says 33.5 percent of shoppers will head to specialty stores to buy a gift for mom, while 32.4 percent hit department stores, 24 percent opt for discount stores and 29 percent shop online.
Though the average consumer will spend just under $163 on mom, the NRF says 25 to 34-year-old consumers will spend a bit more on their mothers, an average of $216.53.
And it looks like moms of all kinds will be showered with presents. The survey says 63.9 percent of consumers will shop for their mother or stepmother, while 22.5 percent will shop for their wife, 9.2 percent will shop for their daughter and 6.6 percent will shop for their grandmother.