How many people believe chocolate milk comes from brown cows?

posted by Maverick -

A new survey shows some startling results about chocolate milk. 

The survey, conducted online by the Innovation Center of U.S. Dairy says that 7% of American adults believe that chocolate milk comes from brown cows.                                                            

If you do the math, that works out to 16.4 million misinformed, milk-drinking people. The equivalent of the population of Pennsylvania (and then some!) does not know that chocolate milk is milk, cocoa and sugar.

But while the survey has attracted snorts and jeers from some corners — “um, guys, [milk] comes from cows — and not just the brown kind,” snarked Food & Wine — the most surprising thing about this figure may actually be that it isn’t higher.

The surprising number of American adults who think chocolate milk comes from brown cows - The Washington Post                                                              

For decades, observers in agriculture, nutrition and education have griped that many Americans are basically agriculturally illiterate. They don’t know where food is grown, how it gets to stores — or even, in the case of chocolate milk, what’s in it.

One Department of Agriculture study, commissioned in the early ’90s, found that nearly 1 in 5 adults did not know that hamburgers are made from beef. Many more lacked familiarity with basic farming facts, like how big U.S. farms typically are and what food animals eat.

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