This might be the weirdest ad concept ever. Check out what IKEA is asking.
Ikea’s latest magazine ad in Sweden has a bizarre twist: it has a built-in pregnancy test.
Swedish agency Åkestam Holst’s first 2018 ad for the retailer is an advertisement for cribs. If you happen to be in the market for a crib (i.e. you’re pregnant), then you can score a discount on your purchase by peeing on the ad to reveal a coupon.