IKEA is asking women to pee on their magazine ad. What?

This might be the weirdest ad concept ever.  Check out what IKEA is asking.                                              

Ikea’s latest magazine ad in Sweden has a bizarre twist: it has a built-in pregnancy test.

Swedish agency Åkestam Holst’s first 2018 ad for the retailer is an advertisement for cribs. If you happen to be in the market for a crib (i.e. you’re pregnant), then you can score a discount on your purchase by peeing on the ad to reveal a coupon.

The bottom of the ad uses a similar technology to your standard pregnancy test, except rather than seeing a simple “yes” message when it detects your pregnancy, the page will give you deals,


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