IKEA is asking women to pee on their magazine ad. What?

posted by Maverick -

This might be the weirdest ad concept ever.  Check out what IKEA is asking.                                              

Ikea’s latest magazine ad in Sweden has a bizarre twist: it has a built-in pregnancy test.

Swedish agency Åkestam Holst’s first 2018 ad for the retailer is an advertisement for cribs. If you happen to be in the market for a crib (i.e. you’re pregnant), then you can score a discount on your purchase by peeing on the ad to reveal a coupon.

The bottom of the ad uses a similar technology to your standard pregnancy test, except rather than seeing a simple “yes” message when it detects your pregnancy, the page will give you deals,



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