Coke adding a new alcoholic drink in Japan

posted by Maverick -

Want to get a little buzz in your Coke? In Japan you will soon be able to.

How do you say "cheers" in Japanese? Coca-Cola wants to know.

The company is launching a new alcoholic drink in Japan. Chu-Hi, a popular beverage there, is made from a distilled beverage called shōchū, sparkling water and flavoring.

"This is unique in our history," Jorge Garduño, president of Coca-Cola’s Japan business unit, said in a post on the company's website. "Coca-Cola has always focused entirely on non-alcoholic beverages and this is a modest experiment for a specific slice of our market."

Scott Leith, a spokesman for the company, said that the new boozy drink will not be coming to the U.S.

He declined to say when it would hit store shelves in Japan or what the new beverage would cost.

The Atlanta-based beverage maker often rolls out edgy drinks in Japan. Last spring, for example, it debuted Coca-Cola Plus, which contains fiber.

Comments

title

Content Goes Here

This ad will close in X seconds.