Social media is unhappy and so are many people who love Chick-fil-A.
After 23 years, the Cow Calendar, filled with cute pics and coupons is being put out to pasture.
Chick-fil-A announced that after 20 years, it will retire the popular, promotional Cow Calendar to "greener pastures."
"We have made the difficult decision to retire our annual Cow Calendars at the end of 2018," Chick-fil-A posted on its website. "We will continue our commitment to take care of customers and offer new ways for you to interact with Chick-fil-A."
But it wasn't just the actual wall calendar filled with photos of the company's iconic “Eat Mor Chikin” cows that was popular among fans. Rather, it was the monthly free food offers it contained.
The 2018 calendar, which went on sale last November at participating locations nationwide, cost $8 and included a card loaded with freebies like free fries, soda, nuggets, sandwiches and mystery offers.
The offers in the calendar have an estimated value of at least $30.
Best known for its chicken sandwiches, the company named America's favorite fast-food chain in a recent survey has featured cows in its advertising for the last 23 years. Its running joke has cows plugging Chick-fil-A as a way of preserving their own lives because customers will eat more chicken and less beef.
According to an email the company sent to customers, the calendar has reached "retirement age — in cow years, of course."
"It’s a bittersweet occasion as we celebrate the past 20 years of steers and say goodbye to a beloved bovine tradition at the end of 2018," the email said.
Udderly disappointed fans are taking to social media.
- No @ChickfilA - NOOOOOO! The #CowCalendar is no more. Say it ain’t so Cows. pic.twitter.com/IrXznaxoM9
3:14 PM - 18 Jul 2018 from Forest Acres, SC